Max Baasner
Imagine a work environment where you can grow without having to bend yourself. Where your strengths are celebrated and your weaknesses are supported. In this world, you thrive – and so does the entire company. This is the vision I believe in.
Grow together
Grow together
Together grow
Ignite passion
Ignite passion
Ignite passion
Expressing creativity
Creatively design
Expressing creativity
For my children <3
For my children <3
"Success is not a goal, but the natural consequence when we do things with passion."
"Success is not a goal, but the natural consequence when we do things with passion."
Designer. Mentor. Friend.
What I want to achieve
.
What I
want to
achieve.
"You move Swisscom mountains"
Dario Tini - Online Marketing Manager
"You move Swisscom mountains"
Dario Tini - Online Marketing Manager
Growing together
Take people as they are and stand by their side.
Listen empathetically and support honestly
Provide support when challenges arise
Celebrate even small steps to make big dreams come true
Growing together
Take people as they are and stand by their side.
Listen empathetically and support honestly
Provide support when challenges arise
Celebrate even small steps to make big dreams come true
Ignite passion
Empowering others to unleash their own passion.
Share knowledge and create development spaces
Make strengths visible and foster self-confidence
Support teams and individuals on their learning journey
Ignite passion
Empowering others to unleash their own passion.
Share knowledge and create development spaces
Make strengths visible and foster self-confidence
Support teams and individuals on their learning journey
Ignite passion
Empowering others to unleash their own passion.
Share knowledge and create development spaces
Make strengths visible and foster self-confidence
Support teams and individuals on their learning journey
Live creativity
Create digital experiences that captivate people.
Design, create, and boldly test new ideas
Deepen know-how and design sustainably
Translate form & function into meaningful, aesthetic products
Live creativity
Create digital experiences that captivate people.
Design, create, and boldly test new ideas
Deepen know-how and design sustainably
Translate form & function into meaningful, aesthetic products
Do you share similar values? Then let's get to know each other.
Do you share similar values? Then let's get to know each other.
Do you share similar values? Then let's get to know each other.
Do you share similar values? Then let's get to know each other.
Methods.
Max-Diff-Analyse
SEO analysis
Langsame Produktivität
Nudging
heuristic evaluation
Remote Testing
Co-Creation Sessions
Customer Journey Mapping
Click Tracking
Heatmap analysis
User Interviews
Tree Testing
Card Sorting
UX Writing
Prototyping
Jobs-to-be-Done
UX Score
Competitive analysis
Feedback Evaluation
Workshop Moderation
Qualitative Analysis
Quantitative Analysis
Usability Testing
A/B Testing
My works.
"Super cool performance here. You have given everything again."
Rolf Karner - Product Manager
"Super cool performance here. You have given everything again."
Rolf Karner - Product Manager
Redesign
Conversion-Optimierung
Kundeninterviews
Redesign der Versicherungs-Produktseiten mit bis zu +110% Conversion-Uplift
Swisscom
2025
Redesign der Versicherungs-Produktseiten mit bis zu +110% Conversion-Uplift
Swisscom
2024
Redesign der Versicherungs-Produktseiten mit bis zu +110% Conversion-Uplift
Swisscom
2025
Produktlaunch
Content-Strategie
E-Commerce
Prototyping
Swisscom Insurance Launch – Entry into the Insurance Market
Swisscom
2024
Swisscom Insurance Launch – Entry into the Insurance Market
Swisscom
2024
Swisscom Insurance Launch – Entry into the Insurance Market
Swisscom
2024
Redesign
Branding
E-Commerce
Corporate Website
GGA Maur Website – Redesign for local telco company
GGA Maur
2024
GGA Maur Website – Redesign for local telco company
GGA Maur
2024
GGA Maur Website – Redesign for local telco company
GGA Maur
2024
Branding
CMS-Integration
Corporate Website
Branding und Website für Gabriell Simoni & Partner GmbH
Gabriell Simoni & Partner
2024
Branding und Website für Gabriell Simoni & Partner GmbH
Gabriell Simoni & Partner
2024
Branding und Website für Gabriell Simoni & Partner GmbH
Gabriell Simoni & Partner
2024
My path so far.
Life is not a straight line.
Life is not a straight line.
Life is not a straight line.
Swisscom
Sep. 2023 – May 2025
Lead UX/UI Designer Insurtech & Apprentice Trainer
Responsible for the conceptualization and design of the digital insurance journey on swisscom.ch/versicherungen. Support and professional guidance of trainees in the field of media technology and UX design. Management of internal and external designers and team coordination via Kanban.
Ergebnisse:
5 insurance products launched within 8 months
Usual time-to-market in the industry: approx. 2 years per product
Conversion rate up to 3 % (vs. telecom average of 0.5 %)
End-to-end customer journeys and sales processes newly established
75 % online sales channel share (in comparison: telecom average approx. 15 %)
Zurich, Switzerland
100%
Swisscom
Sep. 2023 – May 2025
Lead UX/UI Designer Insurtech & Apprentice Trainer
Responsible for the conceptualization and design of the digital insurance journey on swisscom.ch/versicherungen. Support and professional guidance of trainees in the field of media technology and UX design. Management of internal and external designers and team coordination via Kanban.
Ergebnisse:
5 insurance products launched within 8 months
Usual time-to-market in the industry: approx. 2 years per product
Conversion rate up to 3 % (vs. telecom average of 0.5 %)
End-to-end customer journeys and sales processes newly established
75 % online sales channel share (in comparison: telecom average approx. 15 %)
Zurich, Switzerland
100%
Swisscom
Sep. 2023 – May 2025
Lead UX/UI Designer Insurtech & Apprentice Trainer
Zurich, Switzerland
100%
Swisscom
Sep. 2022 – Aug. 2023
Online Experience Manager
Optimization and management of the entire website area for mobile subscriptions, focusing on usability and conversion optimization.
Ergebnisse:
600% increase in sales of the WLAN Box 3 due to redesigning the product pages.
Redesigned the children's subscription page, with a 1.5% conversion rate, significantly above the existing mobile subscription page (0.9% conversion rate, not designed by me).
15% of all sales on the children's subscription page completed with MySecurity (previously 0%).
Zurich, Switzerland
100%
Swisscom
Sep. 2022 – Aug. 2023
Online Experience Manager
Optimization and management of the entire website area for mobile subscriptions, focusing on usability and conversion optimization.
Ergebnisse:
600% increase in sales of the WLAN Box 3 due to redesigning the product pages.
Redesigned the children's subscription page, with a 1.5% conversion rate, significantly above the existing mobile subscription page (0.9% conversion rate, not designed by me).
15% of all sales on the children's subscription page completed with MySecurity (previously 0%).
Zurich, Switzerland
100%
Swisscom
Sep. 2022 – Aug. 2023
Online Experience Manager
Zurich, Switzerland
100%
AXA
Nov. 2019 – Aug. 2022
Customer Journey Designer
Transformation of the central damage processing journeys (auto and household), focusing on better customer experiences.
Ergebnisse:
Promotion of a customer-oriented mindset across various departments through close collaboration with an interdisciplinary team.
Redesign of the cancellation website: 30% fewer written cancellations (by mail), as more customers called instead.
Fraud prevention: Implementation of subtle behavioral nudges that reduced the fraud rate by 12%.
Design and introduction of a platform for reviewing repair costs, which lowered inflated workshop bills.
Development of a design system for user-friendly employee tools and customer documents.
Winterthur, Switzerland
100%
AXA
Nov. 2019 – Aug. 2022
Customer Journey Designer
Transformation of the central damage processing journeys (auto and household), focusing on better customer experiences.
Ergebnisse:
Promotion of a customer-oriented mindset across various departments through close collaboration with an interdisciplinary team.
Redesign of the cancellation website: 30% fewer written cancellations (by mail), as more customers called instead.
Fraud prevention: Implementation of subtle behavioral nudges that reduced the fraud rate by 12%.
Design and introduction of a platform for reviewing repair costs, which lowered inflated workshop bills.
Development of a design system for user-friendly employee tools and customer documents.
Winterthur, Switzerland
100%
AXA
Nov. 2019 – Aug. 2022
Customer Journey Designer
Winterthur, Switzerland
100%
ubitec (Mesoneer)
Feb. 2019 – Oct. 2019
UX/UI Designer
Development of digital solutions for leading Swiss banks and insurance companies, focusing on: design systems and components, apps, digital ordering processes for customers, user-friendly solutions for internal employee processes
Professional leadership of the design colleagues from Vietnam.
Promotion of intercultural collaboration and creation of innovative digital solutions in a diverse, talented team.
Wallisellen, Switzerland
100%
ubitec (Mesoneer)
Feb. 2019 – Oct. 2019
UX/UI Designer
Development of digital solutions for leading Swiss banks and insurance companies, focusing on: design systems and components, apps, digital ordering processes for customers, user-friendly solutions for internal employee processes
Professional leadership of the design colleagues from Vietnam.
Promotion of intercultural collaboration and creation of innovative digital solutions in a diverse, talented team.
Wallisellen, Switzerland
100%
ubitec (Mesoneer)
Feb. 2019 – Oct. 2019
UX/UI Designer
Wallisellen, Switzerland
100%
UPC
May 2016 – Jan 2019
UX & Conversion Manager
Introduction and management of a comprehensive A/B testing strategy as the core of digital optimization measures, focusing on behavioral economics, user testing, and data-driven approaches.
Ergebnisse:
Over CHF 1.2 million in additional revenue within a year through targeted UX optimizations.
A/B test results were discussed up to C-level.
Conducting User Surveys, Hotjar analyses, and deep insights with Adobe Analytics.
Development of a structured process for A/B tests and conversion optimization that ensured continuous improvements.
Collaboration with product and development teams to drive innovation and push digital boundaries.
Wallisellen, Switzerland
100%
UPC
May 2016 – Jan 2019
UX & Conversion Manager
Introduction and management of a comprehensive A/B testing strategy as the core of digital optimization measures, focusing on behavioral economics, user testing, and data-driven approaches.
Ergebnisse:
Over CHF 1.2 million in additional revenue within a year through targeted UX optimizations.
A/B test results were discussed up to C-level.
Conducting User Surveys, Hotjar analyses, and deep insights with Adobe Analytics.
Development of a structured process for A/B tests and conversion optimization that ensured continuous improvements.
Collaboration with product and development teams to drive innovation and push digital boundaries.
Wallisellen, Switzerland
100%
UPC
May 2016 – Jan 2019
UX & Conversion Manager
Wallisellen, Switzerland
100%
UPC
Jan. 2015 – Apr. 2016
E-Care Specialist & Product Owner – Oracle Right Now
Optimization of the eCare area with a focus on improving self-service functionalities for existing customers, in order to reduce support contact rates and increase customer satisfaction.
Ergebnisse:
Analysis, conception, and design of new structures and page templates for the eCare help pages.
Development of strategies to increase the eCare usage rate and to improve the customer experience.
Further development of the Oracle Right Now platform, making the work for content managers more efficient and user-friendly – in part more powerful than larger enterprise solutions like Adobe.
Wallisellen, Switzerland
100%
UPC
Jan. 2015 – Apr. 2016
E-Care Specialist & Product Owner – Oracle Right Now
Optimization of the eCare area with a focus on improving self-service functionalities for existing customers, in order to reduce support contact rates and increase customer satisfaction.
Ergebnisse:
Analysis, conception, and design of new structures and page templates for the eCare help pages.
Development of strategies to increase the eCare usage rate and to improve the customer experience.
Further development of the Oracle Right Now platform, making the work for content managers more efficient and user-friendly – in part more powerful than larger enterprise solutions like Adobe.
Wallisellen, Switzerland
100%
UPC
Jan. 2015 – Apr. 2016
E-Care Specialist & Product Owner – Oracle Right Now
Wallisellen, Switzerland
100%
Materna
Feb. 2012 - Aug. 2012
UX Intern
Training of consultants in Web User Experience
Creation of prototypes and mock-ups with Axure
Consultation of team members on Webtrends and best practices
Berlin, Germany
100%
Materna
Feb. 2012 - Aug. 2012
UX Intern
Training of consultants in Web User Experience
Creation of prototypes and mock-ups with Axure
Consultation of team members on Webtrends and best practices
Berlin, Germany
100%
Materna
Feb. 2012 - Aug. 2012
UX Intern
Berlin, Germany
100%
I use these tools.
Figma
Figma
Figma
FigJam
FigJam
FigJam
Framer
Framer
Framer
Notion
Notion
Notion
Maze
Maze
Maze
Miro
Miro
Miro
Jira
Jira
Jira
ChatGPT
ChatGPT
ChatGPT
Shopify
Shopify
Shopify
Testing Time
Testing Time
Testing Time
Contentsquare
Contentsquare
Contentsquare
Google Analytics
Google Analytics
Google Analytics
Adobe Target
Adobe Target
Adobe Target
Adobe Analytics
Adobe Analytics
Adobe Analytics
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
Adobe Experience Manager
Adobe Experience Manager
Adobe Experience Manager
Philosophy.
"Success is not a goal, but the natural consequence when we do things with passion."
<h1>Max <br>Baasner</h1>
Designer. Mentor. Friend.