Swisscom Tourist Offer – Prepaid for international guests
UX text, SEO strategy, and page concept for a new Swisscom prepaid offer for tourists – built from scratch, collaboratively implemented, successfully launched.
Ergebnisse
Successful Launch: Launch of the new prepaid site for tourists
Positive Internal Feedback: Praise and recognition from the team and management
Traffic Increase and Initial Conclusions: Quick success despite a low starting point
Strengthening Team Cohesion: Collaborative working methods improved quality of results and commitment
TEAM
Produkt Manager
SEO Manager
TOOLS
Figma
Adobe Experience Manager
METHODEN
Co-Creation Sessions
UX Writing
Prototyping
SEO analysis
Situation
Swisscom wanted to make prepaid offerings visible for tourists.
Prepaid offerings as a fringe topic: Previously low visibility and no dedicated offer for international guests.
Complete reconstruction: Neither existing site structure nor significant traffic available.
Simultaneous website relaunch: Implementation had to be carried out in parallel with new corporate web standards.
Challenge
Restart without an existing basis and under changing framework conditions.
No existing page or SEO foundation: Content and structure had to be built from scratch.
Dynamic guidelines: Adaptation to new Swisscom design standards in an ongoing relaunch process.
High need for coordination: Several stakeholders with different expectations had to be involved early on.
Lösung
A UX- and SEO-optimized landing page was created in co-creation.
Development of a new page structure: Based on intensive SEO research and user focus.
Co-creation sessions for content and design: Structure, text, and UX developed iteratively together with stakeholders.
Effective launch: The page was successfully published and delivered initial visible results.
Learnings
Early, structured involvement of stakeholders pays off – and should happen even more systematically.
Establish co-creation from the start: Early workshops and sessions significantly enhance quality and acceptance.
Utilize SEO as a foundation even more strongly: Solid keyword and intent research provides the best basis for sustainable content success.
Don't underestimate the focus on small projects: Even smaller initiatives deserve full attention – their impact can be greater than initially expected.
