GGA Maur Website – Redesign for local telco company
Complete redesign of the GGA-Maur website based on the brand guidelines: new structures, templates, texts, and mobile optimization – with enthusiastic customer feedback.
Ergebnisse
Complete Redesign: All main and campaign pages have been redesigned.
Very Positive Customer Feedback: Enthusiasm about the new mobile version and general look-and-feel.
Offer of a Permanent Position: The client was so satisfied that he made me a job offer.
Vorher
Nachher
TEAM
Produkt Manager
Brand Manager
Marketing Manager
Front End Entwickler
Content Manager/Publisher
TOOLS
Figma
METHODEN
Co-Creation Sessions
UX Writing
Prototyping
heuristic evaluation
Situation
Realignment of the website as part of a marketing campaign
New Marketing Concept: GGA Maur planned a large-scale out-of-home campaign and needed a modern web redesign for it.
Strict Brand Guidelines: The new website had to adhere strictly to the existing corporate design specifications.
Old Website: The existing website was visually and structurally outdated and offered little user orientation.
Challenge
High design restrictions with equally high expectations
Strict rules: Even small deviations in font sizes, spacing, or layouts were not allowed.
Limited scope: Creativity had to occur within tight constraints.
Teamwork required: Intensive coordination with brand management and product management was necessary.
Lösung
Innovative redesign within the brand guidelines
New structures and templates: Development of modern, modular page templates for various use cases and landing pages.
Mobile first: Particularly strong optimization of the mobile version, which generated great enthusiasm among the marketing team.
Transparent design process: Close exchange with stakeholders, including explanation of design decisions for better acceptance.
Learnings
Transparent communication builds trust
Open collaboration: Continuous exchange with product and brand management has allowed design ideas to be better understood and improved together.
Clear reasoning convinces: Transparently explaining my design decisions has greatly increased acceptance.
Creativity within limits: Even strict guidelines allow for innovation – if interpreted intelligently.
